Primark is a leading international retailer offering a diverse range of products including clothing, accessories, and home goods. Known for its affordable pricing, the company operates in numerous countries across Europe and the United States, with a strong presence in the UK and Ireland.

Primark is committed to making sustainable fashion affordable for everyone. The company has launched several initiatives aimed at reducing its environmental impact. These include the use of sustainable cotton, which is sourced through its Sustainable Cotton Programme, and efforts to increase the use of recycled materials in its products.

Primark has set ambitious targets to become more sustainable, such as reducing its carbon emissions and improving energy efficiency across its stores and supply chain. The company is also focused on ethical sourcing and has implemented a Code of Conduct for its suppliers to ensure fair labor practices and environmental responsibility.

Despite these efforts, Primark has faced criticism regarding its fast fashion model, which is often associated with high levels of waste and environmental degradation. The company acknowledges these challenges and is working towards a more circular economy by promoting clothing recycling and repair initiatives.

Primark's sustainability efforts are ongoing, and the company continues to explore new ways to minimize its environmental footprint while maintaining its commitment to providing affordable fashion to its customers.